iOS 14's Impact On Digital Marketing
- caleb claborn
- Jul 7, 2021
- 2 min read
Significant iOS 14 changes
Apple's recent release of iOS 14 has many users worldwide excited for brand new features; however, it could mean a load of trouble for small business owners putting severe limitations on the functionality of social media advertisements. The most notable changes are within the privacy and setting features. Apple has given users the option to allow or deny app tracking data while using their device. This new policy is a nightmare for small businesses that rely on paid advertisements through Facebook, Instagram, and other social platforms.
How iOS 14 could potentially damage social media marketing efforts.
After iOS 14 installation, when opening an app for the first time, this message will appear on the screen

Many digital marketers share the same concern that whenever this message is displayed, most people will deny it. The ability to restrict access to tracking is especially critical for businesses that run ads Through Facebook Ad Manager to cross-promote themselves on other social platforms. With user tracker data limited, it is impossible to analyze running advertisements effectively. With iOS 14, it won't be easy to understand the impact of your digital ad, and no clear way to link your ad to the revenue that you make as new users choose not to be traced. Facebook has made it no secret that they disagree with the recent policy changes; however, Apple will remove their app from the app store if they choose not to comply.
How to Respond To These Measures.
A good starting point is to stop measuring your website conversions through Facebook and instead monitor them directly from your website and target specific devices, such as androids, only if you want to run conversion ads. The full impact of iOS 14 and its effect on digital advertising is still unknown and might take a while for its results to show. However, if you can prepare before its effect occurs, retargeting your audience when it matters more will be a little more doable.